Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Rodeo Coffee Company was built for the ones who show up — the early risers, the late grinders, the men and women who carry grit in their bones and purpose in their stride. We’re rooted in the West, shaped by long days, cold mornings, and the kind of work that doesn’t care how you feel — only whether you finish.

The B90 Mindset

B90 isn’t a slogan. It’s a standard.

It means earning your score every day — not by being perfect, but by showing up with intention, discipline, and heart. It’s the belief that your character is forged in the unseen moments: the quiet grind, the early alarms, the choices no one applauds but you make anyway.

Built for the Ones Who Earn It

Our coffee is crafted for people who live with purpose. People who don’t cut corners. People who understand that excellence is a habit, not an accident. Every roast we produce reflects that same mindset — clean, honest, bold, and built to fuel the kind of life that demands your best.

Earn Your Score

Whether you’re saddling up before sunrise, clocking in before the world wakes, or pushing through the last stretch of a long day — Rodeo Coffee is there to remind you of who you are: steady, capable, unbreakable. B90.

And if you’re reading this, maybe you’ve felt it too — that quiet pull to rise again, even when the world keeps trying to drag you under. Maybe you’re tired of the doom, the noise, the weight that never seems to let up. Maybe you’re ready for something real. Rodeo Coffee was built for that moment — the moment you decide you’re not done. The moment you punch through instead of sink. The moment you remember who the hell you are. This isn’t just coffee. It’s a spark. A reminder. A hand on your shoulder saying, “Let’s go.” Because the world doesn’t need more gloom. It needs more people who get back up. And if that’s you — welcome home.